A great start to a really fun campaign. In and around the Coachella festival, Samsung, Rosetta, Untitled Inc and I found real Samsung owners and asked them to tell us their story. The beauty of this project was meeting all of these amazing people, each with their own unique voice.
Take a look at some of the owner stories here and click the links to see the website and photos from the festival.
Justin – The DJ
Andi – The Pottery Artist
Sarah – The Desert Lover
Andrew – The Yoga Instructor
Jasmine – The Fashionista
Take a look at more owner stories and photos here
Screenshots of site: