Behind the scenes of our latest shoot with Hewlett Packard (HP)

It’s always amazing when you are able to work with a great team on a great concept. Not only was this shoot such a blast to work on, but it was also so rewarding. We worked with all real people (real dads and daughters) to make this concept come alive. The experience from casting all the way to the end of the shoot touched my heart. Here are some behind the scenes photos from the shoot.

Client: Hewlett Packard

Agency: Fred & Farid

Laurent Leccai | Creative Director  

Erik Iversen | Exec Integrated Prod.  

Adriana Leite |  Senior Creative Copywriter 

Production co: Untitled Inc

DP: Robert Dalsey

(see link to video and media below)

 

Creativity Editors Pick – http://creativity-online.com/work/hp-dads–daughters/51989

Forbs write up – https://www.forbes.com/sites/jenniferrooney/2017/06/12/just-in-time-for-fathers-day-hp-furthers-its-pro-diversity-stance-with-new-ad/#5e74d6227389

 

 

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