It’s always amazing when you are able to work with a great team on a great concept. Not only was this shoot such a blast to work on, but it was also so rewarding. We worked with all real people (real dads and daughters) to make this concept come alive. The experience from casting all the way to the end of the shoot touched my heart. Here are some behind the scenes photos from the shoot.
Client: Hewlett Packard
Agency: Fred & Farid
Laurent Leccai | Creative Director
Erik Iversen | Exec Integrated Prod.
Adriana Leite | Senior Creative Copywriter
Production co: Untitled Inc
DP: Robert Dalsey
(see link to video and media below)
Creativity Editors Pick – http://creativity-online.com/work/hp-dads–daughters/51989
Forbs write up – https://www.forbes.com/sites/jenniferrooney/2017/06/12/just-in-time-for-fathers-day-hp-furthers-its-pro-diversity-stance-with-new-ad/#5e74d6227389