Really fun shoot with the Untitled Inc, Rosetta and the Samsung team. Over a 4 day period artist’s Saber and Apexer collaborated and created an epic interactive hybrid mural wall that blurred the lines between physical art and digital art. People of all ages came to put their digital art up
A great start to a really fun campaign. In and around the Coachella festival, Samsung, Rosetta, Untitled Inc and I found real Samsung owners and asked them to tell us their story. The beauty of this project was meeting all of these amazing people, each with their own unique voice.